Rightlander ‘Trackback’ Compliance Solution Integrates with Awin's MasterTag

LONDON, 8th October  — Rightlander, a leading provider of affiliate compliance and monitoring solutions, has announced ‘one-click’ integration of its ‘Trackback’ compliance product with Awin's MasterTag technology. This partnership will enable Awin advertisers to utilize  Rightlander's powerful compliance tools through their existing MasterTag implementation.

Using the Awin integration, Advertisers can now deploy Rightlander to track, quantify and monitor the originating sources of traffic to their websites, helping them maintain regulatory compliance and brand safety across marketing partner content.

Ian Sims, Founder of Rightlander, commented: "We are very excited about our partnership with Awin and the opportunity to enhance compliance monitoring for their clients. The evolving landscape of affiliate marketing presents significant challenges, particularly with the increasing complexity of regulations across various sectors.” 

“Our collaboration with Awin enables us to provide powerful tools that help brands efficiently build and scale compliant affiliate programs while ensuring their marketing practices align with regulatory standards. By integrating our solutions into the MasterTag, we are also empowering advertisers to gain deeper insights into their traffic sources and affiliate activities, ultimately driving growth while safeguarding brand integrity."

The integration's intelligent tracking system captures crucial data points, including affiliate IDs and traffic origin countries. This granular insight allows brands to tailor their compliance efforts to specific regions and affiliates, ensuring localized adherence to regulations.

By automating the compliance checking process, the integration significantly reduces the time and resources typically spent on manual audits. This allows marketing teams to redirect their focus towards strategic initiatives and program growth.

The system's ability to detect and flag non-compliant content helps mitigate regulatory risks, protecting brand reputation and avoiding potential penalties. Additionally, the integration provides valuable data that can be leveraged for competitor analysis and market insights, further enhancing decision-making capabilities.

The integration empowers advertisers to maintain a compliant, transparent, and optimized affiliate program while simultaneously driving growth and protecting brand integrity in an increasingly complex digital landscape.

Eric Laughlin, Strategic Partnerships Manager, Awin said, "Integrating Rightlander into our MasterTag enhances our ability to carry out publisher audits based on individual advertiser requirements. This partnership allows our client teams to perform important compliance checks more efficiently, freeing up time for strategy and account management."

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