Rightlander Expands Compliance Reach with Acquisition of Mitigatr

LONDON, 17th January 2025 — Rightlander, a pioneer in affiliate marketing compliance technology and a leading provider of intelligence solutions, has announced the acquisition of Mitigatr, an affiliate compliance firm known for its specialised services in regulatory monitoring for the iGaming and affiliate industries. This strategic move bolsters Rightlander’s presence in international markets and strengthens its ability to provide innovative compliance solutions to a growing client base.

Founded by Rui Wright, a prominent affiliate marketing and compliance figure, Mitigatr established a reputation for its focused compliance monitoring capabilities. The company served a prestigious portfolio of clients, including Gamesys, Rank Group, NetBet, L&L Group, Fitzdares, and more. While Mitigatr’s operations were primarily UK-focused, the acquisition by Rightlander provides these clients access to a broader suite of international compliance solutions including key markets in Europe, the US, and beyond, and marketing intelligence to help optimise their global affiliate programme revenues.

Mitigatr customers will also benefit from integrating Rightlander’s advanced technology, which provides insight into traffic sources across web and social media channels, runs deep compliance and risk assessments, gains transparency on sub-affiliate promotion and uncovers untapped revenue opportunities from their existing affiliate portfolio.  

Sarafina Wolde Gabriel, CEO of Rightlander, stated, “This acquisition marks a significant step forward in our mission to lead the affiliate compliance industry globally. By bringing Mitigatr’s clients into the Rightlander ecosystem, we not only maintain the high level of service they have grown accustomed to but also introduce them to wider benefits to help protect and grow their affiliate programmes. Our solutions were designed to solve  complex, international regulatory problems while providing smart actionable data insights to increase revenue efficiently.”

Wolde Gabriel added, “Rightlander’s international reach, combined with Mitigatr’s established relationships, creates a powerful synergy. Our platform is tailored to meet the diverse compliance requirements of gaming and affiliate marketing businesses across borders, ensuring compliance and peace of mind for our clients.”

Rui Wright, Mitigatr’s founder, shared his thoughts on the transition: “It was important for me to find the right home for Mitigatr’s clients. Rightlander’s robust technology, international scope, and industry expertise make them the perfect partner to continue delivering exceptional service. I am confident they will take this business to new heights.”

Wright added, “As I move forward with BoostBox AI, an AI-driven product for affiliate marketing platforms, I look forward to further exploring synergies with the Rightlander team.”

Rightlander leverages state-of-the-art scanning tools and monitoring systems to track affiliate activity, identify compliance risks, and provide actionable insights. By incorporating Mitigatr’s clients, Rightlander aims to elevate its support to brands facing regulatory challenges in dynamic and evolving markets.

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About Rightlander: 

Rightlander is a state-of-the-art innovative marketing, compliance and intelligent solution that allows advertisers and networks to identify potentially non-compliant content across different markets and online advertising channels including web, social media, email and instant messaging. It does this by scanning third-party published marketing content from within the target market, looking for events or conditions that may be contravening local regulations, and identifying untapped marketing opportunities from these risk-assessed sources.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories worldwide and evolved to empower marketers to protect their brands while discovering opportunities to grow their revenues. Currently used by over 300 brands worldwide including many high-profile advertisers, affiliate networks and agencies, Rightlander’s proprietary technology scans content in over 30 countries and was recognised as 2023’s Best Tech for Affiliate Programs.

www.rightlander.com 

Aparajitaa Rao-Counter, 
PR & Communication 
Rightlander Ltd. 
[email protected]